Because marketing should be a profit center.
Located in Boulder, Colorado
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As a distribution industry consultant who spent many years at Grainger (NYSE: GWW), I often get questions about the company from other distributors. Typically, the questions go something like this: "How does Grainger do it? They’re the biggest distributor around, they have more customers and more products and higher margins than just about anyone else, and they show no signs of slowing down. How can I be more like them?" So how do they do it? It’s really pretty simple.
Pedal to the Metal: Three Fast and Furious Growth Tactics for Distributors
Are you aggressively planning for sales growth as the economy recovers? Are you ready regardless of how fast business improves? Leading distributors are investing heavily in growth initiatives right now. Get ready to win market share by investing in three cost-effective sales and marketing capabilities: telesales, internet marketing, and database marketing.