"Eat the Stunned"
Real Results Marketing and Al Dente Marketing collaborated to present a workshop on June 12, 2009, to the national conference of the Business Marketing Association in Chicago. This is the complete presentation, which includes secondary research, results of personal interviews with executives from companies that are driving growth as well as highlights from our “Marketing in the Recession” survey, which is available in its entirety below.
Download (PDF, 3.8 MB)
Marketing in a Recession: Survey Results
In June, 2009, Real Results Marketing and Al Dente Marketing partnered to conduct an online survey of senior marketing executives. We asked them about how their companies were performing in the recession, how their marketing spending was changing and what tactics they were pursuing to become more effective during these difficult economic times. This download is a complete set of results from the survey and covers a wide variety of topics, including pricing, new products and services, trends in spend on various types of media as well as predictions about when the recession will end.
Download (PDF, 1 MB)
"Eat What You Kill" Marketing Research, Analysis, and Measurement
Great marketing plans and effective marketing departments are built on a strong foundation of relevant and accurate data and market intelligence. While there are countless tools and techniques available to develop the market research and analytics you need, this whitepaper cuts through the bewildering array of options to present a straightforward approach that will work well for most organizations. Our methodology takes the mystery out of what is often a confusing subject and gives you the step-by-step instructions you need to get the answers and input that will help you make optimal marketing decisions.
Download (PDF, 1.2 MB)
"Eat What You Kill" Marketing Planning
In this tough economic climate, you must be better at marketing than ever before. Marketers have no margin for error and yet many marketing departments have poor planning processes that don’t optimize returns. In fact, there is one vital planning step that can determine whether you make money or lose money — and most marketing plans don’t have it! Check out our whitepaper, “Eat What You Kill Marketing Planning” for a process that produces profits.
Download (PDF, 652 KB)
How to Plan for an Optimal Business Strategy
We've identified the precise steps you should take to build a great strategy and packed them into this clear, jargon-free white paper. Here, we show you our proven, six-step method for building the strategy you need to grow your business. Our 16-page guide summarizes the lessons we've learned from countless strategic planning exercises for organizations of all types and sizes.
Download (PDF, 240 KB)
The Ultimate Guide to Brand Differentiation
How do you create a differentiated brand that wins market share and improves margins? Learn the secrets behind the success of brands like Duracell, Jif and FedEx. This whitepaper gives you two models you can use to understand exactly how to communicate your products and services and how to transform them from commodities into powerful, effective brands that drive customer preference and passion.
Download (PDF, 856 KB)
Survey Finds Measurement, Communication, Drive CEO Support for Marketing During Recession
Integrated marketing communications agency Slack Barshinger and strategy consulting firm Real Results Marketing collaborated to ask senior marketing executives to share what they’ve done “to maintain or even strengthen support from the CEO and other functional leaders for marketing budgets, campaigns and initiatives during tough economic times like these.” The companies completed the survey in December of 2008, receiving 34 responses from a group of 100 US CMO’s and other top marketing executives contacted by the firms. Click the link below to access the whitepaper with complete, verbatim responses.
Download (PDF, 524 KB)